58% TMT Firms See GenAI As Long-Term Disruptor & Transformational Force: PwC India Survey
58% of TMT organisations consider GenAI as a long-term disruptor and acknowledge its potential for transformation...
Marketing
Seagram’s 100 Pipers Rejuvenates Indian Calligraphy With Latest Chapter Of The Legacy Project
As a part of The Legacy Project, Seagram’s 100 Pipers has launched six limited edition packs,...
Skechers Becomes Mohun Bagan Super Giant’s Official Kit Partner
Skechers has been named as the official kit partnership of Mohun Bagan Super Giant (MBSG). Players...
Eastman Auto & Power Appoints Sudham Ravinutala As Its CMO
Eastman Auto and Power has onboarded Sudham Ravinutala As Its new Chief Marketing Officer (CMO). In...
Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Space
A panel of industry experts explored the evolving landscape of influencer marketing, at India Influencer Conclave,...
Swiggy Brings ‘Privileges’ To Swiggy One & Swiggy One Lite Membership Programs
An on-demand convenience delivery platform- Swiggy has announced the addition of ‘Privileges’ to its Swiggy One...
Smytten Pulse Boosts Dabur’s Product Development With Data-Driven Insights
An AI-led consumer research and insights platform- Smytten Pulse has collaborated with Dabur, a consumer goods...
Kiehl’s Ropes In Darshpreet Raheja As Head Of Marketing
Kiehl's has onboarded Darshpreet Raheja as Head of Marketing. Before this, she was associated with Kama...
JK Lakshmi Cement Extends Its Partnership With Rohit Sharma For Fifth Year
JK Lakshmi Cement (JKLC), a cement manufacturer, has extended its association with cricketer Rohit Sharma as...
TCS Tops The Chart For 3rd Consecutive Year; Zomato Registers 100% Brand Value Growth In Kantar BrandZ Most Valuable Indian Brands Report
Joining Tata Consultancy Services in the top five brands list of Kantar BrandZ Most Valuable Indian...
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