Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry
Technological improvements and shifting customer behavior have caused a huge transformation in the Indian wedding market...
Editorial Opinions
Celebrity Brand Ambassadors And Investors In D2C Brands
Forget the outdated star endorsement deals. The world of advertising is seeing an active shift. The...
The Psychology Of Color In Marketing
Have you ever thought why certain brands are consistent with specific colors in their logos, packaging,...
The Shift Towards Minimalist Marketing
Remember the last time you scrolled through endless ads, each vying for your attention with flashing...
Sustainability In Indian Advertising: Beyond The Greenwashing
As India's advertising outlook embraces the green wave, will brands dive deeper into genuine sustainability practices...
Decoding The Difference: Real Vs Virtual Influencers In The Indian Advertising Industry
Influencer marketing is changing quickly, and new channels for brand interaction are being made possible by...
How Google’s Third-Party Cookie Phase-Out Impacts Businesses?
As we are going deeper into this year (2024), the online marketing scene sees a swing...
6 Viral Marketing Campaigns That Took Over the Web: When the Internet Explodes
Do you know that catchy tune that got stuck in your head for weeks? Or that...
Understand The New Trend Among Gen Z: Doom Spending
In the current context of geopolitical unrest and economic uncertainty, a novel phenomenon among younger populations...
9 Digital Advertising Trends To Look Forward To In 2024
Are you also constantly checking your phones to see if anything new is trending which might...
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