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4 minutes read

6 Viral Marketing Campaigns That Took Over the Web: When the Internet Explodes

Viral advertising is intimate and, although endorsed by a known sponsor, it doesn't necessarily involve payment for its dissemination.

| Published on February 19, 2024

6 Viral Marketing Campaigns That Took Over the Web: When the Internet Explodes

Do you know that catchy tune that got stuck in your head for weeks? Or that dance challenge that covered your entire feed? Odds are, you’ve come across some viral marketing campaigns – those internet trends or fads that spread like wildfire, taking hearts, shares, & maybe even a few confused looks.

With so much content around the corner every second, how are some videos able to stay with us & speak to us?

It’s not any slogan or some funny cat video.

Here are the 6 Viral Marketing Campaigns

It’s about getting into something deeper, sparking emotions, & making a feeling that begs to be shared with others. So, grab your phone, clear your browsing history (because let’s be honest, some of these campaigns are that good), & be all set to be surprised as we get into the wild circle of marketing these days.

Manscaped Lawn Mower 4.0 Snooker Commercial (2023)

This hilarious ad cleverly combined the surprising association of a cool snooker game with a below-the-belt product, making a memorable and noticeable involvement that flickered much laughter online.

Zomato #SpooningWithIndia Challenge (2021)

One & only Zomato’s #SpooningWithIndia campaign in 2021 tapped into Bollywood movie love by motivating many to recreate iconic “spooning” scenes with daily usage spoons. This social media challenge, sparked by influencer partnerships & user-generated content, garnered over 100,000 videos.

Google Pixel 6 “Real Tone” Campaign (2021)

This campaign highlighted the need for accurate skin tone representation in technology by displaying photos of unlike persons beautifully taken on the Pixel 6. It vibrated with all people looking for inclusivity.

John Lewis Christmas Advert 2023: “The Beginner”

This heartwarming ad narrates the tale of an isolated male learning to skateboard to link up with his adopted grandson. The sensitiveness of family bonds reverberated deeply with viewers, taking millions of views & positive social media reactions.

Netflix’s “Squid Game” Influencer Marketing (2021)

CRED’s “Sir Not Your Father” Campaign (2020)

This movement showed a quirky character named “Sir” who challenged outdated financial habits & endorsed using the CRED app for credit card bill payments. The unexpected role, along with humor & relatable situations, vibed with young Indian audiences.

The surprise success of “Squid Game” was further boosted by a clever influencer marketing campaign. Unforeseen partnerships with creators across platforms like YouTube & TikTok, recreating iconic scenes & challenges, fuelled the show’s virality and worldwide reach.

The Future of Virality: Beyond the Like Button

The the domain of trendy selling is continually changing. Gone are the days of solely racing for likes & shares. Today’s audiences desire validity, purpose, & feelings that go outside the digital kingdom. So, what does the future hold? We can expect to see companies:

  1. Social Causes: Companies are increasingly fitting themselves with social causes, vibing with an audience that values authenticity & purpose-driven initiatives.
  2. Fuller Experiences: From collaborating AR filters to captivating shoppable videos, brands are investing in observed promotion to make memorable & engaging relations with their viewers.
  3. Micro-Influencers: Authenticity takes the main spot in influencer marketing, with the rise of micro, nano, & even pico influencers who wield significant influence within niche groups.
  4. Personalization through Data: Leveraging data-driven insights, brands can tailor their messaging to give targeted & relevant content, improving user satisfaction.
  5. Paid Search Dominance: The growing prominence of paid search and performance marketing underlines the need for strategic placement of ads and adjusted campaigns for making the most of reach & impact.
  6. Programmatic Advertising Revolution: Automation and real-time bidding are reshaping the advertising landscape, giving brands record precision in their marketing efforts.
  7. Vernacular Marketing Resurgence: Admitting the cruciality of local tongue and cultural nuances, companies are gripping vernacular content to link with their regulars.

Viral marketing isn’t just about fleeting internet fame; it’s about making greater feelings & building links with people. So, it won’t matter if you’re a good vendor or just initial in your race, keep in mind: that the key to virality lies in understanding your audience, tapping into their emotions, and creating something truly remarkable. Now go forth & defeat the net – sensibly, of course!

Let us know in the comments below, what are your thoughts in viral marketing?

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