Goibibo Teams Up With Rishabh Pant For Hyper-Personalised AI Travel Nudges
Goibibo has joined TrueFan AI for a hyper-personalised video campaign featuring brand ambassador Rishabh Pant. The...
Advertising
Ad Volumes On TV For Retail Sector Surge By 65% During 2024 Over 2020: TAM AdEx
In the Retail sector, television (TV) ad volumes increased by 65% in the year 2024 compared...
Truecaller Launches ‘Truecaller Play’ To Offer Video-First, Interactive Ad Formats
Truecaller Ads, the advertising arm of Truecaller, has announced the launch of Truecaller Play. It is...
7UP Unveils First-Ever Sonic Logo In India
7UP has introduced its first-ever sonic identity in India — a seven-note audio logo developed in...
Havas Media Network India’s Arena India Wins Integrated Media Mandate For realme
Arena India, a part of Havas Media Network India, has won the integrated media mandate for...
Brands Bring Their A-Game This Week With Campaigns That Mix Style & Substance Effortlessly
This week’s campaigns are all about clever stories that feel real and fun. Imagine weddings where...
LIC Of India Led TV Advertising In BFSI Sector In 2024 With 12% Share Of Ad Volumes: TAM AdEx
The BFSI sector continued its upward trend in advertising during 2024, with ad volumes and impressions...
Cheil X Appoints Ankit Singh As National Strategy Director
Cheil X has appointed Ankit Singh as National Strategy Director, further strengthening its leadership across strategy,...
Parle Reverts To Britannia’s Open Invite, Joins Hands To Co-Create The Pride Pack
Following Britannia’s front-page ad that invited its rival Parle to share shelf space in support of...
WhatsApp’s Advertising Shift: Meta Opens The Doors, But Can Brands Walk In Without Knocking Too Loudly?
For years, WhatsApp has remained Meta’s most private and least commercialised product- intended for conversations, not...
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