Google Ad Safety Report: Over 5.5 billion ads blocked for policy violation in 2023
Google released its Ad Safety Report for 2023 which says that the company blocked or removed...
Advertising
Publicis India Appoints Aman Mannan & Shitu Patil As Joint National Creative Directors
In a bid to strengthen its creative leadership, one of Publicis Groupe India’s creative agencies- Publicis...
The Crayons Network Bags 3 New Creative Mandates; Gets Duties For More Brands Of Som Distillers
The Crayons Network has added to its kitty the creative mandate of three new brands- Chola...
Integral Ad Science & Snap Collaborate To Provide Advertisers AI-Driven Brand Safety & Suitability Measurement
One of the leading global media measurement and optimization platforms, Integral Ad Science has entered into...
How Tata.Ev’s ‘Brand Karma’ Made FCB Kinnect Push The Bar On Reactive Moment Marketing With #PerryPowerfulPunch
When the Australian cricketer and all-rounder, Ellyse Perry, hit the ball not just out of the...
DViO Facilitates The Entry Of Havells India’s Lloyd In Middle East Market
DViO, one of India’s largest marketing and growth companies that continues to champion the expansion of...
Omnicom Media Group’s PHD India Bags OPPO India’s Integrated Media Mandate
Following a multi-agency pitch, OPPO India has appointed PHD India, part of the Omnicom Media Group,...
CCPA & ASCI Come Together To Strengthen Advertising Regulation in India
For years, the Department of Consumer Affairs (DoCA) and the Advertising Standards Council of India (ASCI)...
User-Generated Content Is Back & It’s Got A New Sidekick– AI
UGC, the content created by users for users, is authentic, relatable, and resonates with consumers. It’s...
Admatazz Bags Boss Appliances’ Integrated Social Media & SEO Mandate
Following a multi-agency pitch, Admatazz has bagged the integrated social media and SEO marketing mandate of...
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