WPP Media India Unveils Framework On How Premiumisation Is Redefining Indian E-commerce
WPP Media India has released its new playbook, ‘Beyond Price Tags: The Power of Premiumisation in...
Advertising
Eveready Appoints The Minimalist As Its Digital Agency Partner
Eveready, one of the leading Battery and Flashlight brands, has appointed The Minimalist, an innovation-first creative...
Piyush Pandey: The Man Who Taught India To Believe In Its Own Story
A life beyond headlines. It’s hard to write about someone who wrote India’s most memorable words....
Fevicol Was The Glue, Piyush Pandey Was The Soul – The Ad That Defined An Era
When India Got Glued (And Never Came Unstuck) Back when TV ads had jingles you hummed...
WPP Introduces WPP Open Pro To Revolutionise AI-Powered Campaign Management For Brands
WPP today launches WPP Open Pro, a new edition of its AI marketing platform, WPP Open,...
Piyush Pandey Passes Away; The Adman Who Made India’s Brands Speak Its Language
There are some voices that never really fade, they just linger, like a familiar jingle or...
Diwali 2025 Gets Brighter As Brands Turn Festive Feels Into Creative Fireworks
This Diwali, brands went all out not just with lights and sweets, but with stories that...
Why Should Boys Have All the Fun? The Scooter Saga That Gave Girls The Green Light
When Scooters Became the New Cool (And Girls Took the Wheel) In a world ruled by...
Rayomand J. Patell Introduces A Brand Communication & Technology Agency ‘Firestarter’
Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology has...
Dentsu India Appoints Rohit Potphode As Managing Partner For Sports, Gaming, Esports & Live Experiences
Dentsu India has appointed Rohit Potphode as Managing Partner- Sports, Gaming, Esports & Live Experiences, strengthening...
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