This New Year, Brands Out-Sparkled The Fireworks With Marketing Efforts Shining Bright
There’s something magical about the New Year, an unspoken promise of fresh beginnings, a collective sigh...
Advertising
Making A ‘Sonic’ Flight With Vistara’s ‘Ta Ra Ra Ra’, BrandMusiq’s Rajeev Raja On Brands Embracing Sonic Identity As A Dimension
Until a couple days back, it was almost a customary for passengers traveling via Vistara Airlines...
Former Zenith Exec Rajeev Kumar Jha Joins The MediaLab As Chief Investment Officer
After being associated with ZenithOptimedia Group as Buying Head from May 2015 to October 2021 and...
With Mobile-First Strategies Coming To The Fore, India’s E-Commerce FMCG Market To Hit $100B-105 Billion By FY25: Swagata Gupta
It is no wonder that the relationship between brands and customers is similar to that of...
HiveMinds Appoints EssenceMediacom’s Kunal Danda As Senior Vice President, Mumbai
HiveMinds, one of India’s leading digital marketing agencies and part of the Madison World, has appointed...
Delhi HC Seeks Patanjali’s Response On Dabur’s Plea Over Disparaging Ad
The Delhi High Court has sought Patanjali Ayurved's stand on a lawsuit filed by Dabur, alleging...
From Coca Cola Painting Santa Red In 1931 To BigBasket Going Beyond Trees & Santa, Brands Push Christmas-vertising In 2024
‘Tis that time of the year again when the brands paint the town ‘Red’ with branding...
Delhi HC Restrains AGF Finlease From Using ‘PhonePey’ Name Owing To PhonePe’s Trademark
In a trademark infringement case filed by PhonePe against AGF Finlease India, the Delhi HC has...
PHD Elevates Yash Bhanushali To Director Of Performance Marketing
PHD has promoted Yash Bhanushali to Director of Performance Marketing. He has been associated with the...
Data Analytics Solutions Provider Trailytics Bags Cipla Health’s E-Commerce Analytics Mandate
One of India’s leading data analytics solutions provider- Trailytics has been awarded the e-commerce analytics mandate...
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