Social Advertising Set To Become Largest Format In India; Expected To Overtake TV In Next Five Years: MAGNA
Digital advertising, which accounted for 51% of India’s ad market in 2024, surpassed traditional advertising last...
Advertising
Former MullenLowe Lintas Leader Naveen Gaur Launches Fairway Consulting India
Naveen Gaur, who recently stepped down from his role at MullenLowe Lintas Group, has made his...
Madison Media Omega Wins Media Mandate For Farmley For Tamil Nadu
Madison Media Omega, a unit of Madison World, has recently won the media mandate for Farmley...
CloudTV Partners With Magnite To Launch CTV Ad Platform
CloudTV, India’s first certified Smart TV operating system, has launched a new Connected TV advertising platform,...
ORIGEM’s New “Size Matters” Campaign Shifts Focus On Larger Lab-Grown Diamonds
ORIGEM, the lab-grown diamond (LGD) jewellery brand by Goldiam International, has launched a new campaign, “When...
Good Game Group Onboards Rishabh Pant As Global Ambassador For World’s First Gaming Reality Show
Good Game Group Inc. has signed Indian cricketer Rishabh Pant as global brand ambassador for Good...
Anurag Prasad Takes Charge As Head Of Lowe Lintas Gurgaon Office Following Naveen Gaur’s Exit
Lowe Lintas has appointed Anurag Prasad, Chief Strategy Officer, as also the new head of the...
Shamsuddin Jasani, Aatsi Desai Jasani & Gopa Menon Launch AI-Native, Full-Service Marketing Company ‘Theblurr’
In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and...
Snapchat Rolls Out New OOH Campaign To Woo Advertisers Targeting Gen Z
Snapchat has rolled out a new OOH (Out-of-home) campaign with a direct message for advertisers, “If...
Goibibo Teams Up With Rishabh Pant For Hyper-Personalised AI Travel Nudges
Goibibo has joined TrueFan AI for a hyper-personalised video campaign featuring brand ambassador Rishabh Pant. The...
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