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Castrol India Gears Up As Title Sponsor for The Valley Run – Winter Edition

MM Desk by MM Desk
November 28, 2024
in Marketing
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Castrol India Gears Up As Title Sponsor for The Valley Run – Winter Edition

Castrol India, a high-performance lubricant manufacturer, has announced its title sponsorship for the Valley Run- winter edition, a racing event in India. This association underscores Castrol’s commitment to promoting motorsports in India. The drag race event, set to take place from November 29 to December 1, 2024, at the iconic Aamby Valley airstrip in Pune.

At the event, Castrol India will spotlight its flagship products, Castrol POWER1 and Castrol EDGE, through interactive initiatives that demonstrate its performance capabilities. Additionally, Castrol will establish a Castrol Performance pitstop to provide last mile vehicle check up to all participants, further enriching their racing experience. 

In addition, Castrol India ambassadors Shweta Chithrode and Jasminder Singh (JS Films), both passionate biking enthusiasts, will bring their expertise and passion for motorsports to the Valley Run drag race this year through their active participation.

As per the brand, Castrol India passionately supports motorsports by championing high-performance racing, upholding the highest safety standards, and nurturing talent within the community. With initiatives like Castrol POWER1 presents India’s Ultimate MotoStar, a premier moto-racing competition, Castrol provides aspiring racers with a platform to refine their skills, showcase their potential, and pursue their dreams. By empowering motorsport enthusiasts through such initiatives, Castrol India underscores its dedication to performance, precision and quality, while nurturing the next generation of champions and driving the growth of racing culture across the nation.

Speaking about the development, Rohit Talwar, Vice President Marketing, Castrol India, said, “India’s motorsports racing culture is growing rapidly, and Castrol is proud to bring its legacy of powering high-performance engines to this exciting event. With Castrol EDGE and Castrol POWER1 driving the action, we aim to deliver a performance edge that embodies the thrill and precision of drag racing.”

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