Castrol India, a subsidiary of bp Group, has onboarded Shah Rukh Khan as its Brand Ambassador with an aim to reach a wider audience and maintain its status as a ‘premier choice’ for advanced lubricants and services.
As part of this association, the Bollywood celebrity will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products, for the next two years.
This association reflects Castrol’s vision for the future, anchored in innovation and technology. With Shah Rukh Khan as its brand ambassador, Castrol India
Known for his passion for automobiles and his versatile career, the synergy between Khan and Castrol is an embodiment of the brand’s spirit of continuous evolution.
Commenting on the appointment of SRK as the brand ambassador for Castrol, Sashi Mukundan, President, bp India and Senior Vice President, bp Group, said, “The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability. We are proud to be a part of this endeavor, as we shape the future of mobility together.”
To this, Sandeep Sangwan, Managing Director, Castrol India, added, “This association signifies Castrol’s dedication to innovation and excellence, mirroring the actor’s illustrious career. With Shah Rukh Khan onboard, our commitment to enhancing vehicle performance is embellished for generations to come.”
Expressing his excitement on the association, Khan remarked, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”
