Casio has launched a dedicated campaign “The Calculator India Trusts” to commemorate 60 years since the debut of its first electronic desktop calculator.
Rooted in the belief that every calculation shapes the future, the initiative pays tribute to the countless moments, both big and small, that Casio calculators have supported across classrooms, businesses, and homes.
At the heart of the campaign is a film that explores the quiet strength of trust, an enduring legacy passed from one generation to the next. More than a device, the Casio calculator is portrayed as a symbol of perseverance, ambition, and everyday triumphs. This creative concept has been envisioned and executed by Backlot Films.
It is planned to roll out as a multi-touchpoint campaign across the country like YouTube, Instagram, Facebook along with promotional collaterals in the retail stores to deepen engagement with traders and retailers, especially across Tier 2 and Tier 3 towns, where brand trust plays a critical role in purchase decision, the brand stated.
“This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields. Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way,” said Takuto Kimura, Managing Director, Casio India.
