India secured 16 shortlists on the second day of Cannes Lions 2025 across five key categories- Film, Creative Effectiveness, Creative Commerce, Creative Business Transformation, and Brand Experience and Activation.
FCB India led the tally with seven shortlists for its campaign ‘Lucky Yatra’ for Indian Railways. The agency’s entries span multiple categories
Here’s the breakdown by category:
Film
|
Campaign |
Brand |
Agency |
Sub-Category |
|
We Broke The Jinx. We Won The World Cup |
Jim Jam |
The Womb, Mumbai |
Challenger Brand |
Creative Effectiveness
|
Campaign |
Brand |
Agency |
Sub-Category |
|
Dabba Savings Account |
ESAF Small Finance Bank |
McCann, Gurgaon |
Acquisition |
|
Erase Valentine’s Day |
Mondelez |
Ogilvy, Mumbai |
Challenger Brand |
Creative Commerce
|
Campaign |
Brand |
Agency |
Sub-Category |
|
Lucky Yatra |
Indian Railways |
FCB India, Mumbai |
Innovative Use of Commerce Channel |
|
Lucky Yatra |
Indian Railways |
FCB India, Mumbai |
Customer Acquisition and Retention |
Creative Business Transformation
|
Campaign |
Brand |
Agency |
Sub-Category |
|
Lucky Yatra |
Indian Railways |
FCB India, Mumbai |
Transformative Strategy |
|
Project Early Periods |
P&G Whisper |
Leo, Mumbai |
Brand Purpose and Impact |
|
Lucky Yatra |
Indian Railways |
FCB India, Mumbai |
Targeting, Insights and Personalisation |
Brand Experience and Activation
|
Campaign |
Brand |
Agency |
Sub-Category |
|
Great In-Game Wedding |
Battlegrounds Mobile India |
DDB Mudra, Mumbai |
Gaming-Led Brand Experience |
|
Lucky Yatra |
Indian Railways |
FCB India, Mumbai |
Customer Retail/In-Store Experience |
|
Lucky Yatra |
Indian Railways |
FCB India, Mumbai |
Customer Acquisition and Retention |
|
Lucky Yatra |
Indian Railways |
FCB India, Mumbai |
Brand Owned Experiences |
|
Oreo History In The Baking |
Oreo |
Leo, Mumbai |
Guerrilla Marketing and Stunts |
|
Too Yumm To Cheer! |
Too Yumm! |
FCB Kinnect, Mumbai |
Breakthrough On A Budget |
|
ACKO Tailor Test |
ACKO |
Leo, Mumbai |
Corporate Purpose and Social Responsibility |
|
Eye Test Menu |
Titan Company |
Ogilvy, Bangalore |
Brand-Owned Experiences |
