The Indian Creative Contingent at Cannes Lions 2024 upped its winning tally to 14 Lions as Leo Burnett Mumbai and Ogilvy Mumbai, respectively won 1 Silver and 1 Bronze Lion, on the fourth day of 71st edition of International Festival of Creativity.
The metal winners which were announced on the Day 4 of the Festival were from seven categories- Brand Experience & Activation, Creative Business Transformation, Creative Commerce Lions, Creative Effectiveness, Creative Strategy, Innovation and Luxury & Lifestyle Lions.
Here is a sneak peek into the campaigns that made India proud on Day 4 of Cannes Lions 2024:
1. Creative Strategy Lions
In the category of Creative Strategy Lions, it was Ogilvy Mumbai’s ‘VI HUMAN NETWORK TESTING NETWORK’ campaign for Vodafone Idea which won a Bronze Lion in the subcategory- Market Disruption.
Here’s a link to the campaign:
2. Creative Effectiveness
In the Creative Effectiveness category, it was Leo Burnett Mumbai’s ‘OREO #BRINGBACK2011’ campaign for Oreo which bagged a Silver Lion in the subcategory- Single Market.
Here’s a link to the campaign:
Unfortunately, there were no wins from India in Creative Commerce, Brand Experience & Activation, Innovation, Luxury & Lifestyle and Creative Business Transformation Lions.
So far, with India adding two more metals to its winning tally at Cannes Lions 2024 on Day 4, the total wins from India summed up to 14 Lions, of which 2 are Gold, 5 are Silver and 7 are Bronze Lions.
On Day 4, the agency-wise metal winnings from India’s Creative Contingent across 27 categories looks as follows:
- Leo Burnett Mumbai- 3 Lions (1 Gold, 1 Silver, 1 Bronze)
- McCann Worldgroup Gurugram- 2 Lions (1 Gold, 1 Silver)
- Ogilvy Mumbai- 4 Lions (1 Silver, 3 Bronze)
- VML Mumbai- 2 Lions (1 Silver, 1 Bronze)
- Early Man Film Mumbai and Kondurkar Studio Delhi- 2 Lions (1 Silver, 1 Bronze)
- FCB Kinnect Mumbai- 1 Bronze Lion
That being said, on Day 3 Of Cannes Lions International Festival of Creativity, the Indian Creative Contingent showcased the country’s creative prowess by winning 3 Lions across six categories namely- Creative B2B, Creative Data, Direct, Media, PR and Social & Influencer Lions.
Of these 3 Lions, it was Leo Burnett Mumbai which won 1 Gold Lion in Creative Data Lions along with FCB Kinnect and VML Mumbai who won 1 Silver Lion each in the category of PR Lions.
On Day 2 of Cannes Lions, India’s Creative Contingent had won a total of 5 metals across 8 categories namely- Entertainment Lions, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Design Lions, Digital Craft Lions, Industry Craft Lions and Entertainment Lions for Gaming.
Of these, it was Early Man Film Mumbai and Kondurkar Studio Delhi, together, who won a Silver Lion and a Bronze Lion in the Film Craft Category; Ogilvy Mumbai who won a Bronze Lion in Entertainment Lions; VML Mumbai who won a Bronze Lion in Entertainment Lions for Music; and Leo Burnett Mumbai which bagged a Bronze Lion in Entertainment Lions for Sport.
Earlier on, day 1 of Cannes Lions 2024, India’s Creative Contingent opened its winning account by bringing home a total of 4 Lions, comprising 1 Gold, 1 Silver and 2 Bronze metals across six categories including Audio & Radio, Health & Wellness, Lions Health Grand Prix for Good, Outdoor, Pharma and Print & Publishing Lions.
Of the four Lions which came India’s way on the very first day on the Festival, it was McCann Gurugram which won 1 Gold and 1 Bronze Lion and Ogilvy Mumbai which won 1 Bronze Lion in the Health & Wellness Lions Category and Ogilvy Mumbai and Rapport Outdoor Advertising, together, who brought home 1 Silver Lion in the Outdoor Lions category.
