On Day 3 Of Cannes Lions International Festival of Creativity, the Indian Creative Contingent showcased the country’s creative prowess by adding 3 more Lions, including 1 Gold and 2 Silver Lions to its kitty, moving up India’s total wins tally to 12 Lions.
The metal winners which were announced on the third day of the five-day Festival were from six categories- Creative B2B, Creative Data, Direct, Media, PR and Social & Influencer Lions.
Of these 3 Lions which came India’s way on Day 3 of Cannes Lions 2024, it was Leo Burnett Mumbai which won 1 Gold Lion in Creative Data Lions alongwith FCB Kinnect and VML Mumbai who won 1 Silver Lion each in the category of PR Lions.
Here is a sneak peek into the campaigns that made India proud on Day 3 of Cannes Lions 2024:
1. Creative Data Lions
In the Creative Data category, it was Leo Burnett Mumbai’s ‘TURF FINDER’ campaign for PepsiCo’s Gatorade won a Gold Lion in the subcategory- Data-Enhanced Creativity.
Here’s a link to the campaign –
2. PR Lions
In the PR category, FCB Kinnect Mumbai’s ‘LULUMELON EOSS’ campaign for HDFC Bank won a Silver Lion in the subcategory- Use of Events and Stunts.
Here’s a link to the campaign-
In the same category, it was VML Mumbai’s ‘SING TO REMEMBER’ campaign for Coca-Cola’s Coke Studio Bharat which won another Silver Lion under the subcategory- Single-Market Campaign.
Unfortunately, there were no wins from India in categories such as Creative B2B, Direct, Media and Social & Influencer Lions in the 71st edition of Cannes Lions International Festival of Creativity.
So far, with India adding three more metals to its overall winning tally at Cannes Lions 2024 on Day 3, the total wins from India summed up to 12 Lions, of which 2 are Gold, 4 are Silver and 6 are Bronze Lions.
On Day 3, the agency-wise metal winnings from India’s Creative Contingent across 20 categories looks as follows:
a. McCann Worldgroup Gurugram- 2 Lions (1 Gold, 1 Silver)
b. Ogilvy Mumbai- 3 Lions (1 Silver, 2 Bronze)
c. Leo Burnett Mumbai- 2 Lions (1 Gold, 1 Bronze)
d. VML Mumbai- 2 Lions (1 Silver, 1 Bronze)
e. Early Man Film Mumbai and Kondurkar Studio Delhi- 2 Lions (1 Silver, 1 Bronze)
f. FCB Kinnect Mumbai- 1 Bronze Lion
That being said, on Day 2 of Cannes Lions, India’s Creative Contingent had won a total of 5 metals across 8 categories namely- Entertainment Lions, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Design Lions, Digital Craft Lions, Industry Craft Lions and Entertainment Lions for Gaming.
Of these, it was Early Man Film Mumbai and Kondurkar Studio Delhi, together, who won a Silver Lion and a Bronze Lion in the Film Craft Category; Ogilvy Mumbai who won a Bronze Lion in Entertainment Lions; VML Mumbai who won a Bronze Lion in Entertainment Lions for Music; and Leo Burnett Mumbai which bagged a Bronze Lion in Entertainment Lions for Sport.
Earlier on, Day 1 of Cannes Lions 2024, India’s Creative Contingent opened its winning account by bringing home a total of 4 Lions, comprising 1 Gold, 1 Silver and 2 Bronze metals across six categories including Audio & Radio, Health & Wellness, Lions Health Grand Prix for Good, Outdoor, Pharma and Print & Publishing Lions.
Of the four Lions which came India’s way on the very first day on the Festival, it was McCann Gurugram which won 1 Gold and 1 Bronze Lion and Ogilvy Mumbai which won 1 Bronze Lion in the Health & Wellness Lions Category and Ogilvy Mumbai and Rapport Outdoor Advertising, together, who brought home 1 Silver Lion in the Outdoor Lions category.
