Micro drama app Bullet has officially launched in the Indian market with the premiere of its new brand film ‘Har Minute Mazedaar’ and an inaugural slate of 34 micro dramas available across seven Indian languages.
Built for a mobile-first world where content is increasingly consumed in vertical mode, Bullet reimagines the short-video experience for a generation that’s grown numb to the endless scroll. With high-production-value stories, rich character arcs, and punchy one-minute episodes, Bullet offers a refreshing antidote to forgettable content, blending speed with substance. The micro dramas are available across Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam, and Marathi.
The platform’s arrival is headlined by a brand film that flips the lens on the numbing nature of today’s scroll culture. It opens in a world where people scroll blankly, a bride, a trainer, a father, all caught in emotionless loops. Then, a sudden jolt. A bus screeches to a halt in front of a giant mobile screen, and Bullet makes its dramatic entrance. With a burst of colour, cinematic action, and expressive storytelling, the film signals a new era in mobile entertainment. The message is clear: Scrolling may waste minutes. Bullet makes each one count.
The Bullet app features a closed wallet with virtual tokens where users can collect coins as a fun way to unlock premium episodes, join exclusive fan clubs, and explore extra content. Coins can be purchased using UPI or in-app, or earned by checking in daily, referring friends, joining fan clubs or watching short ads. Coins are stored in the in-app wallet and can only be used on Bullet, making the experience easy, interactive, and community driven.
“Bullet is set to redefine how stories are told and consumed. We’ve crafted a platform where every minute is a burst of emotion, drama, and connection, tailored to India’s vibrant diversity. Our brand film ‘Har Minute Mazedaar’ is a bold declaration that we’re here to break the monotony of scrolling with stories that grip you instantly,” Azim Lalani, Co-Founder of Bullet said.
“Partnering with ZEE5 has allowed us to bring vertical cinematic storytelling to every corner of India in languages that resonate deeply with audiences. Bullet is about making every moment count, and our launch campaign captures that energy perfectly,” added Saurabh Kushwah, Co-Founder of Bullet.
