Budweiser 0.0 has unveiled its new campaign Yours to Take, an anthem celebrating the fearless spirit of self-expression. This is a tribute to the fans who fuel the energy of live music experiences, placing them at the heart of the narrative.
This digital film breaks away from the traditional brand storytelling, shifting the spotlight from iconic performers to the raw, unfiltered energy of fans. It captures a journey from the intimate pre-show anticipation to the moment when individual spirits merge into a collective heartbeat, powered by a global anthem that captures the unbridled essence of Indian youth culture.
While deeply rooted in India’s vibrant festival landscape, the campaign transcends borders with its universal message of freedom and connection. Beyond digital platforms, Yours To Take will come to life through immersive activations at prominent music festivals and cultural events across India and beyond. These will feature pop-up experiences and interactive installations, creating tangible touchpoints for consumers to engage with the brand’s vision. The campaign is now rolling out across major metropolitan centers and festival destinations throughout India.
Link to the campaign:
Commenting on the launch of this campaign, Vineet Sharma, Vice President Marketing and Trade Marketing, AB InBev India, said, “Live Music festival Culture has become a defining force for young India – a space where they seek premium, immersive experiences that reflect their individuality. ‘Yours to Take’ is an anthem for the youth, a global call to live boldly and celebrate the power of music and self-expression. With Budweiser 0.0, we’re elevating the festival experience, championing the fans who make these moments memorable.”
