Budweiser India has launched its first-ever festive campaign in the country, titled ‘Made for Celebrations’. The campaign has highlighted the brand’s role in modern festive gatherings and has celebrated the essence of togetherness.
Rolling out across September and October, the initiative has spanned digital films, OOH, trade activations, and creator collaborations. Multipacks have been positioned as a new-age festive gifting and house party essential.
The campaign has been rooted in the idea that great memories are created when people come together. It has spotlighted the reunions, catch-ups, and shared laughter that extend the festive spirit beyond rituals. Consumers have also been offered festive promotions with multipack purchases, including exclusive Budweiser merchandise.
Budweiser has become one of India’s fastest-growing premium beer brands over the past two decades and has made the country its fourth-largest market globally. Backed by AB InBev’s brewing heritage, the brand has tapped into India’s growing demand for premium and sessionable beers. With this campaign, Budweiser has reinforced its role in India’s cultural calendar and has further established multipacks as a festive gifting tradition.
Over the years, Budweiser has cemented its presence at the intersection of music, sport, and culture in India, bringing global festivals like Lollapalooza and DGTL to the country, curating underground experiences through Boiler Room, and hosting owned IPs like BudX. Made for Celebrations has built on this legacy, positioning Budweiser as a part of every moment of togetherness.
“Festivals in India are the biggest celebratory occasions where our consumers take pause from the everyday hustle, reconnect with their friends and families, and create memories that stay with them well beyond the season,” said Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India.
“With Made for Celebrations, we’re inspiring people to embrace both sides of the festive journey, time with family and friends and truly celebrate every moment.”
