Britannia Industries and NIC Ice Creams launched NIC Bourbon Ice Cream, bringing an ice cream flavor to a new format.
The product is being introduced through a campaign created by The Womb. Set inside a global diplomatic arena, the campaign uses a playful scenario to highlight the dilemma between choosing a chocolate biscuit or chocolate ice cream, until NIC Bourbon Ice Cream offers the perfect solution: Love both? Then have both. Through the humorous film featuring an Indian ambassador caught between tempting offers, the campaign celebrates the joy of having both favorites in one delicious bite, the brand stated.
“Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to offer them yet another way to enjoy this iconic flavor. NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we’re thrilled to bring this beloved biscuit into a new, delicious format. We’re proud to partner with NIC Ice Creams to create this delightful, indulgent treat,” Siddharth Gupta, General Manager – Marketing, Britannia Industries, said.
“NIC has always been committed to delighting our customers with premium ice creams, inspired by a world of flavors – from fresh fruits and rich chocolate to globally inspired creations and timeless Indian dessert classics. We felt Britannia Bourbon & NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon – delicious Britannia Bourbon chunks in rich chocolate ice cream – A must-have if you love Britannia Bourbon and you love NIC ice creams,” Raj Bhandari, Director, Walko Food Company said.
”Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of ‘chocolate chocolate chocolate’. And now we have one more chocolate – NIC Chocolate ice cream…what fun! Continuing with the earlier brand set-up, we’ve woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch,” Suyash Khabya, CCO, The Womb said.
