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    The Phygital Revolution: Merging Physical & Digital Retail

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Bollywood Diva Deepika Padukone Turns 38: Know Her Journey With Brands

Happy Birthday Deepika Padukone: Known for her powerful performance in Bollywood with three times Filmfare Award achiever

Priyanka Kesarwani by Priyanka Kesarwani
January 5, 2023
in What’s Buzzing
A A

Deepika Padukone, a global icon and superstar of Indian cinema, turns 37 on January 5. The “Mastani” of B-town has it all after becoming one of Bollywood’s highest-paid actresses and a global celebrity.

Deepika Padukone brand value and ads
Source

Padukone is not only one of the most in-demand actresses, but she is also the top option for brand endorsements.

View this post on Instagram

 

A post shared by Deepika Padukone (@deepikapadukone)

In movies like Love Aaj Kal, Om Shanti Om, Chennai Express, Ye Jawaani Hai Deewani, Cocktail, and many more, the highly sought-after actress has played some incredibly unforgettable roles.

On her big date, we take a glance at the actress’s journey in the advertising world.

Ads featuring Deepika Padukone

Deepika appeared in one of the earliest commercials for the toothpaste brand Close-Up which was published in 2004. In the commercial, she appears to be dancing in the bathroom with an animated tube of toothpaste dancing with her.

In another TV commercial for the well-known soft drink company “Limca,” Deepika Padukone gained widespread recognition as one of the top fashion designers in the nation.

The actress received one of her most prominent collaborations when it was revealed that she would serve as the worldwide brand ambassador for Louis Vuitton.

Deepika, a fitness fanatic and badminton aficionado, has ben seen a lot in sportswear brands like Adidas, Levi’s, and Nike.

The ‘Leela’ of Bollywood has an illustrious list of brand endorsements with top beverage brands like-Nescafe, Coca-Cola, Limca, and Pepsi.

To promote healthy eating habits, Padukone has served as the spokesperson for many well-known companies, including Britannia, Nestle, and Kellogg’s Special K.

Other well-known companies that the actress has endorsed include Asian Paints, Pottery Barn, Jaquar, Chopard, Cartier, Lux, Navyasa By Liva, L’Oreal Paris, Maybelline, Tissot, Tanishq, Parachute Hair Oil, and Lux, Axis Bank, Myntra, Jio, Goibobo, Oppo etc.

Brand value

 

View this post on Instagram

 

A post shared by GQ India (@gqindia)

In 2023, Padukone’s brand value is predicted to be in the millions by Duff & Phelps. In India, the actress is regarded as the most well-liked star. In 2017 and 2019, India Today listed Deepika as one of the 50 most influential persons in the country. Additionally, the worldwide edition of Forbes listed her as the tenth highest-paid actress in the world in 2016 and 2018. In 2018, Time Magazine listed her as one of the top 100 most important persons in the world. Deepika was listed as one of the “Women Redefining Leadership” by Outlook India. On Instagram, Deepika has more than 78 million followers. She was on the Cannes 2022 jury as well. She disclose the FIFA World Cup trophy in Doha, Qatar, in December 2022.

Also Read: Taapsee Turns 36: Ads Featuring Her & Why Brands Prefer Her

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