This Diwali, boAt, an audio and wearable brand, has partnered with Blinkit to deliver festive cheer and audio gear to the user’s doorstep in 10 minutes. Further, it has launched a new ad campaign featuring stand-up comedian Maheep Singh.
The campaign centres around a light-hearted and witty ad-film, where Singh’s humour shines as he demonstrates the ease of getting boAt products delivered by Blinkit. The ad is packed with delightful nods to his popular catchphrase, “Mummy Kaisi Hai?”, and subtle Easter eggs, like the house number ‘98’, which pays tribute to one of his iconic jokes.
With Blinkit’s delivery and boAt’s audio products, this partnership aims to ensure that impromptu parties, last-minute gifting, or upgrading festive playlist are all possible without a hitch.
As per the company, this campaign encapsulates the festive spirit while celebrating speed, convenience, and premium sound.
Watch the campaign here:
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Speaking about the development, a boAt spokesperson said, “We’re excited to collaborate with Blinkit to make this Diwali extra special. With their lightning-fast delivery, you can now enjoy boAt’s immersive sound experience wherever you are. It’s the perfect way to elevate your festive celebrations and create unforgettable memories.”
Further, Rahul Paul, Creative Director at Blinkit, said, “Teaming up with boAt just in time for Diwali is a fantastic opportunity to serve our customers in unique ways. We’re solving key festive needs, from gifts to party essentials, combining Blinkit’s 10-minute delivery with boAt’s stellar audio products.”
