Bisleri International has entered a three-year hydration partnership with the Emirates Cricket Board (ECB), marking a key milestone in its expansion efforts in the UAE. The agreement has been formalised at the Dubai International Stadium and has strengthened Bisleri’s presence across international sporting platforms.
As part of the partnership, Bisleri branding has been featured on the uniforms of the Emirates’ Men’s National Team, Women’s National Team, and U-19 teams. The association has also extended visibility for the brand across bilateral series, Asian Cricket Council events, and ICC tournaments.
The company has also further built its international presence in the region, having partnered earlier this year with Apparel Group to manufacture, market, and distribute its portfolio across the Middle East and Africa.
Chief Operating Officer Emirates Cricket Board Subhan Ahmad, “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board is fully committed to the growth and development of the sport in the UAE and continues to explore and formalise commercial partnerships with leading international brands like Bisleri. We look forward to a mutually rewarding partnership with long term benefits for both the men’s and women’s national teams.”
Head of Commercial Emirates Cricket Board Ishan Chopra, “Our long-term partnership with Bisleri represents a strong alignment of values and ambitions, marking an important step in the commercial and developmental journey of the Emirates Cricket Board. This association reinforces our mission to empower UAE cricket talent at every level while proudly representing the nation on the global stage.”
Chief Executive Officer Bisleri International Angelo George, “Bisleri is synonymous with packaged drinking water. We’re excited to partner with the Emirates Cricket Board as we champion hydration on a global stage. This collaboration brings us closer to passionate cricket fans across India and the UAE and deepens Bisleri’s association with the world of sport. It marks a significant step in expanding our international footprint and building Bisleri as a trusted global hydration brand.”
Director of Sales and Marketing Bisleri International Tushar Malhotra, “We are thrilled to partner with the Emirates Cricket Board as we continue to champion hydration. With the largest sports marketing portfolio across India and UAE, this prestigious association will be brought alive through an exciting, integrated marketing approach.”
