Bikaji Foods International has unveiled a new brand logo that has marked an update to its visual identity while retaining elements linked to its Rajasthani heritage. The development has been announced from Bikaner and has positioned the change as part of the company’s broader brand evolution.
The company has redesigned the logo around a shield-inspired form that has reflected ideas of trust, legacy and pride, with visual cues drawn from Rajasthan. As per details shared, the upper curve of the logo has echoed the shape of a traditional Rajasthani turban, while the flowing lines have mirrored desert sand dunes, referencing Bikaji’s origins in Bikaner.
Bikaji Foods has clarified that the update has been limited to its visual identity and has not impacted the company’s legal name, corporate status, or any existing rights, obligations or contracts.
“Our new logo is more than just a design, it’s a celebration of who we are, a blend of tradition and modernity. As we gear up for 2026, this refreshed visual identity aims to strengthen Bikaji’s connection with its loyal consumers while appealing to new generations. It reflects our heritage, values, and unwavering commitment to authenticity, taste, and quality, even as we continue to expand our footprint across domestic and international markets.”- Deepak Agarwal, Managing Director, Bikaji Foods International.
“Bikaji has always been in the forefront of impactful marketing, from large scale campaigns like Bikaji Khao, London Jao to our recent collaboration with Pankaj Tripathi as the brand icon for our Uttar Pradesh market expansion. These initiatives reflect our aggressive marketing strategy and our ambition to strengthen and expand Bikaji’s presence across India and beyond.
As we grow, its vital for us to stay deeply connected to our traditional roots while reimagining how the brand speaks to modern audiences. The new logo marks the first step in this transformation- a thoughtful balance between our heritage and vision for the coming years. We believe that a modernized logo and packaging system helps Bikaji stand out on crowded shelves, appeal to younger consumers and signal superior quality while retaining its traditional savour. The new elements form a mark, that is both regal and welcoming, deeply anchored in cultural authenticity while confidently express a modern, progressive brand identity.”- Neha Rao, Vice President – Marketing, Bikaji Foods International.
