Bigg Boss Season 19 has delivered India’s largest OTT opening for the franchise, setting new benchmarks in viewership and engagement on JioHotstar. The launch episode has recorded a 2.3x higher reach and 2.4x greater watch-time compared to Bigg Boss 18, while peak concurrency has doubled, highlighting the show’s continued dominance in the Indian non-fiction space.
As per JioHotstar the season has attracted a strong sponsor lineup of 11 brands, including Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, Haier, Fujifilm, and Lux Cozi. This diverse mix across FMCG, automotive, lifestyle, and personal care categories has reinforced advertiser confidence in the franchise.
Bigg Boss Hindi Season 19 has combined a familiar format with new housemates, high-stakes tasks, and interactive features such as live chats, polls, and a 24×7 live feed, which have further elevated audience engagement. The show has set benchmarks for scale, conversation, and cultural impact, solidifying its position as one of the most valuable media properties of 2025, as per JioHotstar.
Salman Khan has continued to host the show with his signature style, contributing to the season’s mass appeal and the record-breaking response to the launch episode.
“We are thrilled with the phenomenal opening of Bigg Boss. The iconic show has delivered India’s biggest-ever OTT launch, achieving record Day 1 video views. The response has been overwhelming and we remain committed to keeping viewers engaged with compelling content and interactive features as the season unfolds,” said Alok Jain, JioStar.
