Bigg Boss Season 18 has garnered 205+ million viewers across TV and Jio Cinema, with a total of 112 billion viewing minutes. It sparked an unprecedented social media frenzy, accumulating 5.6 billion views across various platforms. Additionally, it garnered 2.9 billion views on JioCinema alone.
A flagship property of the JioStar network, Bigg Boss continues to resonate with audiences across India through its multiple language editions, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali.
Season 18’s success was also marked by the support of key brand partners, including co-powered by Belavita, Vaseline, and Parle Hide & Seek, along with Special Partners Ching’s Schezwan Chutney and Berger Paints. Additional partners included Beauty Partner Blue Heaven, Hygiene Partner Harpic, and Home Decor Partner My Trident, along with Go Cheese as a Special Partner. Associate sponsors such as Macho Sporto, Good Knight, and Galaxy Chocolate played a vital role in amplifying the show’s reach.
The digital footprint was driven by strategic collaborations with Vimal, Housing.com, Oppo, LG Hot and Cold AC, and Rapido Cabs, while Digital Associate sponsors such as First Games, Manyavar, Manforce, Kellogg’s Muesli, Roff, Streax, and Swiss Beauty further enhanced the show’s digital experience.
“Year after year, Bigg Boss continues to redefine entertainment, engaging audiences like never before. The show’s growing popularity and unparalleled reach make it the ultimate platform for brands seeking deep audience connections and creating an edge in the marketplace. We are thrilled with this season’s overwhelming response and look forward to raising the bar even higher,” Ajit Varghese, Head of Revenue – Entertainment and International, JioStar, said.
