Bigg Boss Malayalam Season seven opened strong on JioHotstar, recording 12.6 crore minutes of cumulative watch time over the launch weekend, a 225% increase over previous seasons. Hosted by Mohanlal, the season began with notable viewer engagement driven by new interactive features.
JioHotstar has introduced live chats, polls, behind-the-scenes content, a 24/7 live feed, and a dedicated Fan Zone. These additions have increased audience participation and contributed to the show’s broader reach, according to network data.
As per the platform, Connected TV (CTV) contributed 30% of Bigg Boss Malayalam Season seven’s opening watch time, a 154% increase over the past two seasons, pointing to a shift toward large-screen, immersive viewing.
Bigg Boss Malayalam Season seven is presented by MyG Digital, with Berger Paints and Healthy Grocer as Co-Presenting Sponsors. Sunrich Refined Sunflower Oil and MYK Laticrete serve as Co-Powered By sponsors. Additional partners include Regal Jewellers and Merino Laminates (Special Partners), Dazzler Eterna (Beauty Partner), and Cera (Associate Sponsor).
The launch of Bigg Boss Malayalam Season seven reflects JioHotstar’s strategy to offer accessible entertainment across devices, languages, and diverse audience segments, as per the platform.
Commenting on the record-breaking start, Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar, said, “The opening success of the season is a clear indicator of how entertainment consumption is headed in India. The exponential growth of 210% viewership compared to previous two seasons, underscores how audiences today seek deeper engagement, interactivity, and access beyond the main episode. The interactive features, especially Live Chat, have enriched the viewing experience, encouraging real-time participation and creating a vibrant community around the show doubling down on the reach/viewers compared to previous two years. We look forward to building on this momentum as the season progresses.”
