Launched on March 10, 2024, the sixth season of Asianet’s Bigg Boss Malayalam reached 2.7 crore viewers (Source: BARC 2+U+R) on the Indian television.
As per Asianet, this season’s grand finale reached a historic viewership milestone, making it the highest-rated season ever in the show’s history. The show not only dominated television but also made waves on digital platforms, becoming a cultural phenomenon among Malayalis.
This season was packed with innovative twists, including the introduction of the Power Room and the unprecedented simultaneous entry of 6 wildcard contestants. Mohanlal’s iconic ‘A 10’ digital font presentation, cinematic narratives, CID Ramdas, live sketches in the finale, and impactful social messages like organ donation kept viewers on the edge of their seats.
As per Asianet, Bigg Boss Malayalam Season 6’s ratings soared by 35% compared to the previous season (BARC 2+ Kerala U+R). The show’s viewership on Disney+ Hotstar surged by 55%. Engagement metrics also saw remarkable growth, with social media mentions doubling and voting for contestants increasing by 69%. The final week’s voting alone witnessed an extraordinary 87% spike in votes, showcasing the show’s immense popularity and viewer investment.
The success of Bigg Boss Malayalam Season 6 was amplified by its sponsors. The show was title sponsored by Ski Ice Cream and co-presented by Atomberg, Amruthaveni, Domex, and Lloyd. Key partners included India Gate, Britannia Good Day & Comfort, with Dazller Eterna as the Beauty Partner and Gold Winner as the Health Partner. Special partners featured 7Up, Squad, and Tang, while co-sponsors included K.P. Namboodiris, Premier Tissues, Milma, M4Marry.Com, Exo Gel, Kerala Matrimony, AirTel, Veranda Race, Peet & Joe, Eastern, John’s Umbrella, MyG, MI, and Confidence Group. The Prize Sponsor for the season was Confident Group.
