This week, brands cut through the festive clutter with campaigns rooted in strong cultural hooks from wedding moments and children’s day narratives to personal style and regional identity. Each film leaned into human behaviour, emotion or humour, allowing the ideas to stand out without heavy embellishment.
The common thread across these rollouts has been simplicity: clear insight, relatable faces, and executions that stay focused on the story. Whether through a musical reinterpretation, a metro takeover, or a hyperlocal travel lens, the storytelling stayed consistent with what audiences are looking for authenticity without overstatement.
Across categories, the seven campaigns below reflect how brands have been shaping conversations through everyday situations, nostalgia, self-expression and modern family dynamics. Here’s a closer look at the work that made headlines this week.
- Kora by NM
Kora by NM’s new wedding campaign with Meezaan Jafri brings a fresh lens to modern menswear. The film follows Meezaan across different wedding moments — from pastel Haldi looks to regal sherwanis and evening tuxedos — capturing how today’s groom blends tradition with personal style. The campaign uses clean visuals, confident styling and a contemporary colour story to position Kora as the choice for grooms who want craft without losing individuality.
- Titan Eye
Titan Eye+ marked Children’s Day with a simple awareness idea: the Ek Tara Test. The one-star check helps parents spot early signs of vision issues, making eye-health conversations approachable instead of medicalised. The film shows real parent-child interactions, highlighting how a quick test at home can prompt timely eye exams and build awareness around children’s eye care in a practical, relatable way.
- The Moms Co.
The Moms Co. celebrated Children’s Day by flipping roles and letting kids judge their parents’ routines. From skincare to bath time, the “parent reviewers” openly rate how well their parents manage daily tasks. Their unfiltered reactions add humour, but the campaign softly reinforces the brand’s message around being mindful of everyday care. It lands as a warm, family-first observation of how honest kids can be and how small habits matter.
- Nickelodeon
Nickelodeon turned the Delhi Metro into a Children’s Day experience with coaches wrapped in bright illustrations, familiar characters and upbeat messaging. The activation brings playfulness into a public space normally seen as functional, creating a moment where kids, parents and daily commuters share a sense of delight. By taking celebration outside screens and into the city, Nickelodeon positions itself as a brand that brings imagination into the real world.
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- Dhara
Dhara’s new campaign focuses on the emotional comfort of homemade food. The film moves through everyday scenes — a family cooking together, someone craving a familiar snack, a child asking for a favourite dish — reminding viewers that food is as much about memory as it is about taste. Without lecturing, the campaign reframes eating what you love as a moment of warmth and belonging, aligning Dhara with the idea of home and familiarity.
- redBus
redBus builds hyperlocal connect in Maharashtra through films rooted in real commuter behaviour — light humour, familiar bus stops, conversations between regular passengers and the cultural quirks of regional travel. The campaign positions redBus as a part of Maharashtra’s everyday ecosystem, showing how the platform understands routes, habits and the rhythm of local journeys. It blends regional identity with brand convenience in a natural, relatable tone.
- Crocs
Crocs leans into personality-driven storytelling by pairing with Himesh Reshammiya for a high-energy, playful campaign. Using Himesh’s trademark drama and signature confidence, the film turns “rizz” into a moment of self-expression. The narrative encourages people to embrace their quirks, walk with attitude and wear what makes them feel good. It positions Crocs as a bold, comfort-first brand with a fun cultural edge.
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