Hashtag Orange, an integrated marketing agency, has appointed AdGlobal360’s Bhav Sharma as its first Chief Performance Officer.
As part of the same, the agency has put on his shoulders the responsibility of scaling up its performance accounts across the country.
Prior to joining Hashtag Orange, he served the role of AVP- Performance Marketing at AdGlobal360 for over three years. He joined them in June 2019 as Director- Performance Marketing.
From May 2018 to June 2019, he worked as an independent consultant at Konvergence; from September 2017 to May 2018 as Head of Client Services at Grapes Digital (now Grapes); and as Head of Media at Quasar Media from April 2016 to August 2016.
In the past, he was also associated with IPG, Reprise Media, Interface Business Solutions, Starcom MediaVest Group, Resultrix Media, QAI Global, Regalix, Gardex, Pinnacle Finances and McDonalds India.
Commenting on the development, Mukesh Vij, Founder, Hashtag Orange, said, “We’re very excited to have Bhav Sharma onboard. Anyone who takes a look at his portfolio will know that there is a lot that can be learned from him. At Hashtag Orange, we’re looking forward to leveraging his industry insights to propel our growth as we expand our horizons. I also believe it is a great opportunity for us to chart new creative territories together.”
Reciprocating the enthusiasm, Sharma, Chief Performance Officer, Hashtag Orange, added, “Hashtag Orange has caught the fancy of many industry stalwarts and upcoming professionals alike. So, it is surely an exciting journey for me here. I am confident that we’re ready to scale new heights and make the country stop and stare. The team here thrives on being creative, and I look forward to contributing while also learning from them.”
