Festival Marketing holds big importance for marketers. Although Valentine’s Day is not a festival in the traditional sense in India, it is an event that attracts a lot of attention for brands to promote their products and services. In this age of smartphones, Indian brands are trying to stay interactive to make a place in the heart of customers
While we’re all set up to celebrate Valentine’s Day with our loved ones, here are some of the best social media campaigns by brands on social media platforms in the previous years. Have a look:
1. Flipkart Gif Delivery
Does this remind you of someone in office? #FlipkartGIFdelivery
Get more at https://t.co/Zif2UvE0pC pic.twitter.com/Idq5ZyXcpD— Flipkart (@Flipkart) February 13, 2016
Flipkart built a microsite housing 50 gifs for different kinds of love in which audience can choose any and send it to the person it reminds them of. There were gifs capturing the little moments of love in our everyday lives for everyone – a mother, a single friend, a special someone among man others.
2. Tinder
Tinder made the best of Valentine’s season by partnering with Terribly Tiny Tales (TTT)
Terribly Tiny Tales writes on 'first'#SwipeRight @Tinder_India pic.twitter.com/kgbwxXzPe8
— TTT (@terriblytiny) February 12, 2016
Terribly Tiny Tales writes on 'breed'#SwipeRight @Tinder_India pic.twitter.com/QAvBnnWhmR
— TTT (@terriblytiny) February 6, 2016
3. CloseUp- #BreakTheBarriers
This one was the first time when CloseUp spoke about the LGBT community in India. The campaign wanted to break the stereotypes in India.
4. OYO
OYO showed the importance of making room for peace, understanding, tolerance, happiness, togetherness, expression, progressive thinking, privacy, positivity, love and not hate.
This season of love, leave no room for hate. #NoRoomForHate #ValentinesDayhttps://t.co/1HVMr6NdOd
— OYO (@oyorooms) February 10, 2016
5. Cadbury Dairy Milk Silk #SayItWithSilk
What's your love story? This season of love, #SayitwithSilkhttps://t.co/RkqtzrpARC
— CadburyDairyMilkSilk (@cadburysilk) February 8, 2016
With this campaign, Cadbury enabled couples to express their love to each other and launched some limited edition personalized chocolate bars.
6. Durex #50Games to Play
Durex being a condom brand, encouraged couples to have something sexy on Valentine’s Day. Also, the company launched a condom to help couples be more in-sync during romance. The ad smartly used the popularity of 50 Shades of Grey’s release.
7. TrulyMadly #UnSingle
Girls, you get this…right? 😉 #HappyValentinesDay pic.twitter.com/4paEmT3afk
— TrulyMadly (@thetrulymadly) February 14, 2016
TrulyMadly associated with Starbucks to manage a Valentine date for couples. Taling the ‘#unsingle’ campaign further, they shared some witty visuals on social media.
8. Reliance Jio
When Reliance Jio wished Happy Valentine’s Day to warring rivals Airtel, Vodafone and Idea Cellular on Twitter.
Dear @airtelindia, @VodafoneIN, @ideacellular, Happy Valentine’s Day. #WithLoveFromJio
— Reliance Jio (@reliancejio) February 14, 2017
Even Idea had replied this
https://twitter.com/Idea/status/831398256844247041
