The Board of Control for Cricket in India (BCCI) will convene its Apex Council meeting on March 22, aligning with the IPL 2025 opener between Kolkata Knight Riders and Royal Challengers Bengaluru at Eden Gardens, Kolkata.
The major point of discussion will be the review of sponsorship agreements involving tobacco and cryptocurrency brands, following concerns raised by the Ministry of Health and Family Welfare. The council will also address compliance with government recommendations on restricting alcohol and tobacco promotions in cricket-related advertising.
The discussions stem from a March 5 letter by Director General of Health Services Atul Goel to IPL Chairman Arun Singh Dhumal, urging a ban on tobacco and alcohol promotions across matches, broadcasts, and associated events. The letter, also sent to the BCCI, underscored the public health risks posed by these substances.
India ranks second globally in tobacco-related deaths, with 1.4 million fatalities annually, while alcohol remains the country’s most widely consumed psychoactive substance. The Health Ministry has called on cricket authorities to act responsibly, considering the influence of cricketers as public figures.
While sponsorship agreements are primarily managed by state cricket associations, the BCCI’s stance could significantly impact future partnerships and advertising policies in the sport.
Another key focus of the meeting will be the ICC Women’s ODI World Cup 2025, which India is set to host for the first time since 2013. The formation of a Local Organising Committee (LOC) and the selection of host venues for the October-scheduled tournament will be discussed.
Additionally, the meeting will address administrative matters, including the approval of new signatories for BCCI bank accounts, following the appointment of new office-bearers.
