Groupe SEB India, the Indian subsidiary of the French multinational which owns globally renowned brands like Tefal, Moulinex, WMF, etc. has entrusted Bang in the Middle with its integrated communication mandate.
As part of the mandate, the agency will be working on mainline and digital creative campaigns for two of brands sub brands- Maharaja Whiteline and Tefal. While Maharaja Whiteline is a homegrown Indian brand acquired by Group SEB, Tefal is one of global leaders in premium cookware and small domestic appliances.
That being said, Bang In The Middle will also take care of Groupe SEB’s mainline advertising, BTL activities, retail marketing, and social media alongside collaborating with the brand to expand Tefal’s product range and categories and help increase the market share of Maharaja Whiteline within its current category.
It is also believed that the brand’s decision to award this mandate to Bang in the Middle follows the agency’s successful campaign last year, which rebranded Maharaja’s Majestik as a modern, tech-forward brand through the TVC.
Commenting on the win, Rajive Mathur, COO, Bang In The Middle, said, “We are thrilled to be selected as the creative partner for Groupe SEB. The brief we’ve received is very exciting, and we are dedicated to creating campaigns that are as distinctive as the brand’s offerings.”
To this, Jasjeet Kaur, Vice President- Marketing, Groupe SEB India, added, “This year is pivotal for us as we introduce new products across categories. Innovation is at the core of our legacy, driven by new technologies, creativity, and a forward-thinking approach to meet emerging consumer trends. We aim to leverage creative marketing methods to strengthen our position in the Indian market as we continue our path of innovation and growth.”
