When the lights dim and the opening frame hits the big screen this festive season, it’s not just audiences leaning...

As India’s biggest shopping season kicks off, the streets and screens alike are buzzing with anticipation. Festivals in this country...

A decade ago, Indian branding was synonymous with advertising. The industry was dominated by campaigns, taglines, and TV commercials, and...

In little more than a decade, India’s advertising industry has been flipped on its head. Where TV once dominated budgets...

When India’s first backpacker hostel opened in Jodhpur in 2013 under the Zostel banner, it seeped a cultural shift in...

At CLICK 2025, the session on The D2C Loyalty Loop – Turning First-Time Buyers into Lifelong Customers explored how India’s...

As digital engagement grows and audiences fragment across formats and devices, personalisation has become a core expectation. At CLICK 2025,...

On day two of CLICK 2025, when the conference spotlight shifted to emerging technologies in marketing, the panel on “AI-powered...

At IAMAI’s CLICK 2025, this tension surfaced in its most unfiltered form. A panel discussion on festive advertising, moderated by...

The festive quarter has always been Indian advertising’s crown jewel, but what makes 2025 different is the scale, speed, and...