Indian actors are increasingly moving beyond traditional endorsement deals, taking equity stakes in consumer brands or even founder roles. The...

As brands  plan their 2026 marketing strategies, influencer marketing in India is no longer sitting on the sidelines as a...

Agencies have been judged by their campaigns for as long as anyone can remember. The case studies shine, the credentials...

In India’s dynamic advertising ecosystem, Jhingan has built a reputation for combining strategic thinking, consumer insight, and disciplined execution. She...

In 2025, Indian consumers became increasingly deliberate about their dairy purchases, prioritising quality, traceability and nutrition over price or volume....

India’s consumer food and beverage ecosystem is undergoing a paradigm shift as health, convenience and experiential behaviour reshape how products...

In today’s dynamic advertising landscape, Prashant KN has emerged as a creative leader, combining curiosity, strategic thinking, and cultural insight...

The year 2025 has marked a turning point for India’s advertising and programmatic landscape. Brands have moved beyond uncertainty and...

In the fast-evolving world of brand strategy, Rosette Soares of GREW Solar has carved a distinct path, turning complex market...

The third edition of the Millennial Achievers Awards 2025 once again recognised India’s next-generation talent in advertising, marketing, media, and...