IPL is a big stage for brands to connect with their audience in an entertaining way. The cricket event comes...

Cricket and brand endorsements is a very old and successful relationship. As cricketers are respected and seen as icons of...

April Fool's Day comes with a lot of crazy stuff. People try to prank each other and a lot of...

As the number of coronavirus cases takes a leap with the days progressing, staying home is a necessity now. Because...

As the country stays home due to the coronavirus pandemic, there is one question on our minds – Is it...

Marketing strategies have changed a lot in the last few years. Modern brands have become very aware of moment marketing...

Technology has come a long way. Things which were impossible to even imagine have become reality now. Every now and...

The world has changed quite a lot in the last few years ad the buying habits of customers have transformed...

A lot of us think that it takes something out of the box to succeed in marketing but we tend...

Every year, lakhs of aspiring college students prepare to get entrance into IITs in India. There are so many reasons...