With the announcement of this year’s Prime Day on July 15 & 16, Amazon India has launched its offline engagement...

Due to the growth of Internet in last few years, marketers are now in a position to communicate in real...

PepsiCo is testing to replace its plastic bottles of Aquafina water with aluminum cans. The beverage giant thinks that this...

One thing that makes Netflix different from rest of the OTT platforms is its content. There is no doubt that...

Sportspersons act as great brand endorsers for brands as Indians tend to follow them blindly. So, studying their popularity can...

ICC Cricket World Cup is the biggest stage for all the International to show their talent. It comes after every...

A logo is just like the face of a human being, i.e. most people recognize a brand through a logo....

Xiaomi is winning Indian smartphone market with big margins. The company has won the heart of Indian customers due to...

Elon Musk is a legend. His vision is certainly changing the way we all used to see the technology world....

It seems like KFC is looking to follow the global strategy as Devyani International has bought 61 more outlets of...