Increasing Consumer Expectations & Shorter Relevance Lifecycles Drive Proactive Rebranding In India: Ashish Mishra
In the past one year, we have seen some of the very popular brands across categories such as beverages, sports...
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Growing Our P&L By 20-25% YoY & Expanding Globally In FY24, We’ll Focus On ‘Consolidation’ This Year: Sahil Chopra
Launched in 2010 as an email marketing company and then building on its social media and digital offerings, iCubesWire has...
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From SoCheers.com To SoCheers, Here’s Why Its Co-Founders Have Held Onto ‘3Ws’ For 11 Years
Launched in 2011 as a social networking website and passion project of two college goers, without any substantial savings and...
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From Engineering College To Adland, Here’s How Cellar Door Is Transforming Delhi’s Studio & Production Game
Formally founded in 2015, the roots of one of Delhi’s renowned Production House and Studio company- Cellar Door, go back...
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From Allocating 70% Ad Budgets On TV, We’re Now Reimagining Digital As Rigorously: Pallavi Chopra
Known to be one of the leading online bus-ticketing platforms, redBus, a part of MakeMyTrip Group, has revved the throttle...
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We Envision Godrej L’Affaire To Be A Congregation Of All Lifestyle Brands & Our Entry To Thought Leadership In The Space: Sujit Patil
Being the parent company of a slew of lifestyle-oriented brands such as Good Knight, Godrej Properties, Cinthol, etc. and recognising...
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Moments Like World Sleep Day Help Us Bring Collective Attention & Action To Important Health Topics: Sahil Sethi
After Japan, India is known to be the second most sleep deprived country in the world, as per several reports....
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How Tata.Ev’s ‘Brand Karma’ Made FCB Kinnect Push The Bar On Reactive Moment Marketing With #PerryPowerfulPunch
When the Australian cricketer and all-rounder, Ellyse Perry, hit the ball not just out of the park but shattered the...
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With ‘Nets For Change’, The NBA Marries Environmental Responsibility With Basketball’s Growth: Murtuza Madraswala
When it comes to basketball and marine life, ‘Nets’ is one thing that’s common to both the realms. Recognising that...
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Multiple Fears Have Made Creativity A Lost Child In Advertising: Swati Bhattacharya
The first encounter with advertising happened at a very young age for Swati Bhattacharya, the outgoing Creative Chairperson of FCB...
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