Don’t Cut Clips, Build Intrigue: How ‘Trailer’ Park Group & White Turtle Studios Are Shaping India’s Entertainment Marketing Scene
When it comes to entertainment- be it shows, web series or even films as a matter of fact, the one...
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Essencemediacom Bags Godrej Consumer Products’ Rs 700 Crore Media Account In India
Four months into an extensive media pitch for one of India’s biggest accounts which is reportedly worth more than Rs...
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Engaging With A Dozen Fortune 500 Companies, 50:50 Project & Retainer Ratio, & More Ahead For DJANGO: Co-Founders
Founded by Shivang Shah and Aashay Shah in 2019 as a digital marketing agency based in Mumbai, Django Digital has...
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From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal
In a free flowing conversation with Marketing Mind, Divya Aggarwal, Chief Growth Officer, Impresario Handmade Restaurants (parent to brands like...
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Making A ‘Sonic’ Flight With Vistara’s ‘Ta Ra Ra Ra’, BrandMusiq’s Rajeev Raja On Brands Embracing Sonic Identity As A Dimension
Until a couple days back, it was almost a customary for passengers traveling via Vistara Airlines to hear the tunes...
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Clinical Beauty Platform makeO Entrusts Django Digital With Its Digital Mandate Once Again
Popular clinical beauty brand- makeO, parent to sub brands like toothsi and skinnsi, has once again entrusted one of India’s...
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Eyeing New Creative Horizons, Viral Pandya Says Farewell To Cog Culture
Calling for a revival in creativity, Viral Pandya has hung his boots as Chief Culture Officer and Creative Consultant at...
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Sanjeev Jasani To Part Ways From Cheil SWA After An Almost Decade-Long Association
Sanjeev Jasani, one of the key pillars behind Brand Cheil, i.e- Samsung’s in-house ad agency and a strong believer of...
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Lay’s Is One Of The Rare Brands That Can Actually Stretch From Value To Premium Propositions: PepsiCo’s Saumya Rathor
Speaking to Marketing Mind, Saumya Rathor, Category Lead- Potato Chips, PepsiCo India, delved into the nitty gritty of Lay’s recent...
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Marketing Was, Is & Will Always Be About Consumers, Business & Brand: Infoedge’s Sumeet Singh
Speaking at the second edition of iCubesWire’s India Influencer Conclave held in Gurugram, Sumeet Singh, Chief Marketing Officer, Infoedge, emphasised...
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