An integrated marketing approach which aims at developing user generated content and drives high levels of engagement. Isn’t this exactly...

With their fiery red and golden jerseys, and a number of brands associations with the team, The Royal Challengers Bangalore,...

Asia's richest person, Mukesh Ambani, joined the most exclusive wealth club with a fortune of over $100 billion. Reliance Industries...

India's royal mascot, the Maharaja is set for a comeback now that Tata has won bids for Air India. The...

KFC's latest marketing campaign has been garnering a lot of attention as individuals continue to eyeball free fried chicken! Executed...

The world today revolves around Artificial Intelligence and Consumer Electronics. While personal assistants govern our lives and individuals are more...

The world has mysteriously been seeing a lot many billboard signs coming up in famous locations with the number '30'...

Lifestyle branding involves developing a particular aesthetic or a brand image that is relational to what the brand stands for...

While a year ago, we wouldn't have been quite privy to knowing the term 'meme stocks', today everyone who invests...

The original ad by Mondelez India which celebrated a young male on the field and his victory by a girl...