The year 2024 marked a transformative chapter for India’s OTT landscape, characterised by evolving trends that redefined content consumption and...

Ankur Gattani, Chief Growth Officer at WebEngage, explained how WebEngage offers agile solutions to enhance customer journeys, maximise retention, and...

Shivani Soni, Co-founder of Beyoung, discussed the brand’s journey from its humble beginnings to achieving impressive milestones, including a customer...

Pushpa 2’s marketing strategy is a masterclass in leveraging brand partnerships and targeted regional outreach. From iconic brand collaborations like...

Ashish Sehgal, Chief Growth Officer for Digital and Broadcast Revenue at ZEE, and Kartik Mahadev, Chief Marketing Officer, Content SBU...

Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz, discussed the platform's focus on regional content, allowing marketers to search for influencers...

Abhijeet Rajpurohit, COO and Co-Founder of CloudTV, discussed the platform's growth, its affordable smart TV solutions, and its strategic collaborations...

Industry leaders view the successful merger of Reliance and Disney's media assets as a promising step forward. They highlighted the...

Sukhpreet Singh, Corporate Head of Marketing at Dish TV and Watcho, discussed the potential of OTT aggregation in India, the...

Bhool Bhulaiyaa 3’s marketing took an unconventional route with bold on-ground promotions, Kartik Aaryan's surprise appearance at Alan Walker’s concert,...