Digital video ad spends in India are poised to surpass television ad spends as early as next year, according to...

In an entertainment ecosystem that’s rapidly fragmenting across screens, subscriptions, and formats, JioStar is taking a different route, not just...

At a time when the streaming landscape is in flux, with evolving viewer behaviours, intensified competition, and increasing pressure to...

India’s streaming entertainment landscape is no longer a supporting act, it’s steadily taking center stage in the country’s digital economy....

In a digital marketing landscape brimming with emerging channels and evolving consumer behaviours, one format continues to hold its ground...

In a digital landscape where credibility is constantly questioned and regulation keeps tightening its grip on influencer-led endorsements, especially in...

Amidst a wave of rising health consciousness and a cluttered functional beverage market, Aquatein is working on carving out its...

As media spending trends continue to evolve and reshape the advertising landscape, Ashwin Padmanabhan, COO for South Asia at GroupM,...

As Gulf Oil India is strengthening its consumer-centric marketing strategy, Aarthy Sridhar, Chief Marketing Officer (CMO) at Gulf Oil India...

Dish TV Watcho recently joined forces with Cloud Walker’s Cloud TV OS in a strategic partnership aimed at transforming smart...