How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as industry leaders converged at...
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As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why CTV Is Becoming The Next Major Platform: Russhabh R Thakkar
Russhabh R Thakkar, Founder and CEO of Frodoh World, delved into the fast-evolving CTV landscape in India, driven by rising...
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Ensuring Trust & Relevance In Influencer Content Remains A Pressing Challenge For Our Industry: Sahil Chopra
In a conversation with Marketing Mind, Sahil Chopra, CEO of iCubesWire, discussed the growing trust deficit in influencer marketing, revealing...
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Our Deep Understanding Of Indian Consumers, Ad Resonance & Engaging Content Gives Us A Competitive Edge: Inshorts’ Deepit Purkayastha
In conversation with Marketing Mind, Deepit Purkayastha discussed Inshorts' journey, its focus on factual accuracy, combating misinformation, competing with Big...
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With Glam & Bam Call Me Bae’s Marketing Makes Everyone Go “Damn!”
Prime Video India's 'Call Me Bae', led by Ananya Pandey, takes movie marketing to the next level with an all-out,...
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While Being Ad-Driven, We’ll Soon Plan To Build Upon ‘Premium Content’ Offering Basis Consumers’ Demand: Inshorts’ Deepit Purkayastha
In a conversation with Marketing Mind, Deepit Purkayastha, Co-Founder and CEO of Inshorts, delved into the app's journey from revolutionising...
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Live Times Aims To Stand Out In The Cluttered News Landscape With Focus On Truth, Credibility & Cutting-Edge Technology: Dilip Singh
In a conversation with Marketing Mind, Dilip Singh, Founder, CEO, and Editor-in-Chief of the newly launched news channel 'Live Times',...
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Reliance-Disney Merger: A Turning Point For India’s M&E Sector?
The Competition Commission of India (CCI) has approved the merger of Reliance Industries with Disney's Indian media assets, provided that...
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What Could Disney+ Hotstar & JioCinema Merger Spell For Advertisers, Competing Streaming Platforms?
In an exclusive conversation with Marketing Mind, Karan Taurani, SVP at Elara Capital, discussed the potential impact of a merger...
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From Neeraj Chopra To Manu Bhaker: How Paris Olympics Success Is Boosting Brand Value For Non-Cricket Athletes
With the Paris Olympics 2024 concluding, where India finished 71st with six medals—one silver and five bronze—the spotlight now turns...
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