A Pune-based couple is setting career goals for the young entrepreneurs with their inspirational story. Having worked for the IT...

The year of the pandemic has made online shopping more of a necessity than just a matter of convenience. During...

Since the beginning of 2021, India has witnessed many startups entering the 'Unicorn' club. Even though the country is struggling...

Ambush marketing seems to have been the new trend in recent times. We have seen a few of the brands...

Celebrities have become very crucial for brands to market their product. With the onset of social media platforms, celebrities from...

CRED has been gaining a lot of momentum in the financial market. The brand has been marketing its 'Cred Coins'...

It has become very crucial for brands to come up with ad campaigns that resonate the most with the audience....

Kantar Group, a data analytics, based in London is the world's leading data, insights, and brand consulting company. Kantar tested...

The concept of ad campaigns has changed a lot over the years. Brands focus a lot on ad concepts that...

Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and...