The festive quarter has always been special in India, a time when families have come together, weddings have filled calendars,...

India’s festive season has never been only about rituals, it has been about families gathering, streets lighting up, and wardrobes...

Imagine if the Amul girl, the cheeky cartoon who has been trolling politicians and cricket stars since the 1960s, was...

The GST Council’s latest reset, effective from September 22, marks one of the biggest overhauls of India’s indirect tax system...

Teachers’ Day has not always meant chalk dust and blackboards. In the world of marketing, the ‘gurus’ have often shown...

Some stories about leaders don’t begin with boardroom victories or marketing campaigns. They begin on a balcony filled with birds,...

Not long ago, India’s digital ad boom revolved almost entirely around mobile screens. But viewing habits are shifting fast, and...

Criteo was not just another ad-tech company in India, it became central to a fast-evolving commerce media ecosystem. Under the...

What makes someone trade stability for sleepless nights, comfort for chaos, and certainty for risk? Call it madness, call it...

Once upon a time, marketers thrived on cookies, digital ones, not the chocolate chip kind. But as India ushers in...