Eveready, one of the leading Battery and Flashlight brands, has appointed The Minimalist, an innovation-first creative agency, as its digital...

Maximising the need of ROI in digital advertising is no longer about how much you spend, but it is about...

Every year, India doesn’t just celebrate festivals - it performs them. From dressing up and decking out homes to bingeing...

Swati Bhattacharya has quit from her position as Head of Lightbox Creative Lab at Godrej Consumer Products (GCPL), with her...

As the Diwali season has set the nation aglow, Criteo has released new insights that reveal a significant shift in...

Frodoh, an AdTech firm, has partnered with CloudTV, a leading Smart TV OS in India, to accelerate the growth of...

InvoiceCloud has appointed Biju Davis as Senior Vice President and India Site Leader, reinforcing the company’s focus on India as...

A Division Bench of Justices C Hari Shankar and Om Prakash Shukla allowed WOW Momo’s appeal against the dismissal of...

When India Got Glued (And Never Came Unstuck) Back when TV ads had jingles you hummed for days, phones had...

Prime Video has announced the launch of NBA League Pass, the NBA’s official subscription service for streaming live and on-demand...