MM Desk

Cyril Amarchand Mangaldas has brought on board Mihir Rale as Partner (Co-Head – Digital | TMT), based in the firm’s...

HSBC Mutual Fund, #RetireToMore, SIP investments, Kailash Kulkarni, Sandeep Sreekumar, BornHi Digital, retirement planning, financial literacy, retirement corpus, digital films Retirement is often seen as the end, but HSBC Mutual Fund’s #RetireToMore campaign wants people to see it as a fresh start. Targeted at 30-45-year-olds, it highlights how systematic investment plans (SIPs) can help build a comfortable retirement. The campaign includes three short films and uses multiple platforms, including regional languages, to reach a wide audience Retirement is often seen as the end, but HSBC Mutual Fund’s #RetireToMore campaign wants people to see it as a fresh start. Targeted at 30-45-year-olds, it highlights how systematic investment plans (SIPs) can help build a comfortable retirement. The campaign includes three short films and uses multiple platforms, including regional languages, to reach a wide audience

Advertising

HSBC Launches New Campaign To Push Early SIP Investments For Retirement

HSBC Mutual Fund launched the #RetireToMore campaign to inspire Indians to plan for retirement early. The campaign challenges the idea...

Marketing

Tanushree Rao Joins Nature’s Basket As Head Of Marketing

Tanushree Rao, previously associated with WPP, has now joined Nature’s Basket as Head of Marketing. She announced the same on...

Advertising

ZEE5 Unveils New Brand Identity To Position Itself As Hyper-Personalised & Language-First Content Hub

ZEE5 has relaunched its brand identity to emphasize local language content and culturally authentic stories. The platform has introduced language...

Advertising

Hashtag Orange Appoints Ankush Bhandarkar As Director-Media In Mumbai

As part of its ongoing expansion and strategic focus on data-driven media, integrated marketing agency Hashtag Orange has appointed Ankush...

Media

Netflix & Ekta Kapoor’s Balaji Telefilms Announce Long-Term Creative Partnership

Netflix and Ekta Kapoor’s Balaji Telefilms have entered into a long-term creative collaboration for a range of exciting projects across...

Marketing

Chirag Chandiramani Promoted To Associate VP At Starcom India

Chirag Chandiramani took on the role of Associate Vice President at Starcom India in April 2025. Before that, he worked...

Tata Salt, Himalaya BabyCare, Maggi, Hyundai EXTER, Crunchyroll Anime Dubs, Pankaj Tripathi, World Environment Day, Spotify India, Samsung e-waste campaign, Rashmika Mandanna Campaigns That Played The Right Notes This Week - With Jingles, Dubs & A Dash Of Desi Insight

Advertising

Campaigns That Played The Right Notes This Week – With Jingles, Dubs & A Dash Of Desi Insight

When every second brand is chasing virality, the smart ones pause and listen. That’s what stood out this week. Tata...

Advertising

Aquatein Undergoes Rebranding To Reflect Its Expanded Focus On Wellness & Functional Hydration

Aquatein, India’s first protein water brand, has changed its look to better match what health-conscious consumers want today. The new...

Uncategorized

Rugby Premier League Onboards GMR As Title Partner For Season 1