MM Desk

Peps Industries has rolled out a new TVC campaign titled ‘Spring is King’ that aims to re-educate consumers about the...

Advertising

Cannes Lions 2025: India Clinches 1 Grand Prix, 4 Golds, 2 Silvers & 7 Bronze Lions On Day 3

India's advertising industry had plenty to celebrate on Day 3 of Cannes Lions 2025, securing a Grand Prix along with...

Business

Nikhil Kamath Invests In Creative Agency One Hand Clap

Entrepreneur and investor Nikhil Kamath has invested in One Hand Clap Media, a creative agency founded by former AIB heads...

Advertising

Dabur Enters Nutraceutical Category With D2C Wellness Brand ‘Siens’

Dabur has rolled out a new direct-to-consumer wellness brand called Siens, marking its entry into the nutraceuticals category. Positioned as...

The Trade Desk, Zepto partnership, closed-loop measurement, retail media advertising, CTV OTT targeting, Tejinder Gill, Devendra Meel, open internet advertising, real-time campaign optimization, privacy-conscious marketing With this integration, brands and media agencies using The Trade Desk’s media buying platform can directly track how their digital ad campaigns are influencing sales on Zepto

Marketing

The Trade Desk Partners With Zepto To Help Brands Close The Loop Between Ad Campaigns & Sales

Global advertising technology player The Trade Desk and Zepto have entered into a partnership to enhance targeting precision on the...

G-SHOCK, Vicky Kaushal, Rise Above the Shocks, Gen Z resilience, Casio India, Takuto Kimura, DW-5000R, GA-2100, streetwear watches, Method Productions G-SHOCK’s New Campaign With Vicky Kaushal Highlights Gen Z Identity & Iconic Watches G-SHOCK’s New Campaign With Vicky Kaushal Highlights Gen Z Identity & Iconic Watches

Advertising

G-SHOCK’s New Campaign With Vicky Kaushal Highlights Gen Z Identity & Iconic Watches

G-SHOCK, the watch brand from Casio, has rolled out a new campaign featuring actor Vicky Kaushal. The campaign builds on...

Slikk, Sachin Kataria, Head of Beauty and Personal Care, Nykaa, Unilever, quick commerce platform, Gen Z shopping, Akshay Gulati, beauty category expansion, fashion and lifestyle marketplace Q-Comm Platform Slikk Appoints Nykaa’s Sachin Kataria As Head Of Beauty & Personal Care

Marketing

Q-Comm Platform Slikk Appoints Nykaa’s Sachin Kataria As Head Of Beauty & Personal Care

Slikk, the Gen Z-focused quick commerce platform redefining fashion and lifestyle shopping, has appointed Sachin Kataria as Head of Beauty...

Marketing

ACT Fibernet Joins Hands With Amazon Prime To Bring Prime Lite Benefits To Users

ACT Fibernet, a wired internet service provider, has partnered with Amazon to launch new broadband plans bundled with Prime Lite...

Advertising

Marico’s New Campaign For Kaya Products Cuts Through The Noise With Expert-Backed Skincare

Marico has launched its latest brand campaign for Kaya products with its new positioning: “Kaya - Science That Sets You...

Media

Network18 Sells Its 100% Stake In Media18 Distribution Services To Prakhar Commercials