Snapchat has rolled out a new OOH (Out-of-home) campaign with a direct message for advertisers, “If you want to reach...

Neha Malhotra has been elevated to Vice President – Marketing at Honasa Consumer. Her career spans 12 years across marketing...

Goibibo has joined TrueFan AI for a hyper-personalised video campaign featuring brand ambassador Rishabh Pant. The campaign leverages AI-powered technology...

Neha Bhattacharyya has joined HDFC ERGO General Insurance as Senior Vice President – Marketing. Her career spans 16 years across...

Hashtags are out, AI is in, and ad innovation is getting a glow-up. In the ever-unfolding saga of social media...

Debashis Mohapatra has joined Publicis Commerce India as Vice President. His career spans over 10 years across eCommerce, retail media,...

Somasree Bose Awasthi has quit as the Chief Marketing Officer at Marico. She updated about her departure in her LinkedIn...

In the Retail sector, television (TV) ad volumes increased by 65% in the year 2024 compared to the year 2020....

Ipsos has completed its acquisition of The BVA Family, following regulatory approvals and employee consultations in France. The move expands...

Wellbeing Nutrition has appointed Varun Kandhari as its new Chief Marketing and Growth Officer. Before he worked at Mars Wrigley...