Women’s ethnic wear brand Aurelia has appointed Bollywood actor Ananya Panday as its new brand ambassador. The announcement has been made alongside the launch of its festive campaign #HameshaTrending, which showcases the brand’s latest collection designed for the modern Indian woman.
The campaign film highlights Ananya’s youthful energy and contemporary style, blending with Aurelia’s silhouettes and festive designs. Timed with the festive and wedding season, the campaign has rolled out across digital and social platforms with a high-impact film and striking visuals.
Aurelia’s festive collection features rich hues, intricate embellishments, and versatile silhouettes for a range of occasions. From kurta sets and festive shararas to fusion co-ords and statement ensembles, the line has been designed to help women transition from intimate gatherings to grand celebrations, while staying stylish throughout the season.
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Speaking about the association, Ananya Panday said, “For me, fashion is all about feeling good and owning your style, and Aurelia fits perfectly with that. I love how the brand makes ethnic wear feel fresh, vibrant, and always on-trend. My personal style is fun, easy, and versatile, and the #HameshaTrending campaign captures that energy beautifully. I’m truly excited to be the face of a brand that makes staying stylish feel so effortless and fun!”
Anant Daga, CEO – TCNS Division, Aditya Birla Fashion and Retail Ltd., added, “Ananya’s vibrant persona and strong fashion connect perfectly complement the spirit of Aurelia. She resonates with today’s woman who wants to look relevant, confident, and effortlessly fashionable at all times. Through #HameshaTrending, we are excited to bring alive this sentiment and set the tone for the festive season. Together, Ananya and Aurelia embody vibrancy, elegance, and celebration—everything that defines this time of year. We are thrilled to welcome her as our brand ambassador.”
