Vibhu Agarwal, the Chief Executive Officer and Founder of Atrangii, a freemium OTT platform for all things entertainment, has now decided to launch India’s first mythological OTT platform- ‘Hari Om’ in June 2024.
Being a one-of-its-kind mythological OTT platform, Hari Om is poised to become a one-stop destination for mythological content enthusiasts, promising a blend of entertainment, education, and cultural knowledge with about 20 mythological shows featuring a stellar cast and crew, in its content lineup.
Additionally, with the launch of the new OTT platform planned to take place next month, the app intends to break through the clutter by offering a comprehensive repository of Indian mythology and traditional content.
The same coupled with an increasing global interest amongst younger audiences, Hari Om is being launched as the much-needed bridge, providing a singular platform to delve into the rich tapestry of Indian culture and spirituality.
Furthermore, the to-be launched mythological OTT platform will also feature long format and short format ‘U’ rated series created for senior citizens, children and young adults and offer bhajans in both video and audio formats along with curated animated content on mythology for kids.
The initial content lineup comprising 20+ epics, untold stories and many more, includes shows like “Shri Tirupati Balaji”, “Mata Saraswati”, “Chaya Grah Rahu Ketu”, “Jai Jagannath”, “Kaikeyi Ke Ram”, “Maa Lakshmi” and “Navgrah”.
Moreover, the religious shows on Hari Om will feature large-budget productions with sets that transport viewers back to the golden age and feature renowned actors such as Sharad Malhotra, Rati Pandey, Yuktii Kapoor, Mrunal Jain, Vishal Karwal and many more in titular roles.
The app will be available on Play Store and App store, Google TV and Fire TV.
Commenting on the development Agarwal, CEO- Atrangii and Ullu99, Atrangii, said, “As Indians, it is essential for us to know our roots, culture, tradition, and heritage to develop a sense of pride and respect for it. This app is one of its kind by any OTT platform in the world to feature only mythological and religious content which can be consumed by the entire family together. Recognizing the demand amongst the senior citizens and younger audiences to explore our Indian mythology, we are delighted to announce this unique, clutter-breaking destination, bridging the existing gap. Hari Om is designed for family audiences worldwide, with the belief that it will be embraced by viewers and serve as a source of enlightenment to various nationalities across the world.”
To Nivedita Basu, Senior Vice President Group, Atrangii, added, “It is an enriching experience to work with a visionary mind like Vibhu Agarwal and bring to reality such innovative and unique ideas. At ‘Hari Om’, our focus is on producing inspiring and visually spectacular shows that bring our untold mythological stories to life. These shows feature exceptional casts, immersive storytelling, and informative yet entertaining content, aiming to showcase to the world our rich religious and cultural heritage.”
