Atrangii OTT has entered a strategic content partnership with Amazon MX Player, aimed at significantly widening its audience reach. As part of the deal, Atrangii’s existing content library, along with select upcoming originals, will also be available on Amazon Prime Video, enabling global access to its titles.
Known for its bold, unconventional storytelling, Atrangii OTT has built a niche with high-impact thrillers and distinctive fiction and non-fiction formats. With this collaboration, Amazon MX Player will serve as a key hub for Atrangii’s catalogue and future slate. The partnership strengthens Atrangii’s distribution while giving audiences seamless access to its mix of suspense, romance, and action-driven narratives across platforms.
Avinash Dugar, CEO of Atrangii OTT, said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s thrilling and distinctive storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling and unconventional originals. Amazon MX Player and Amazon Prime Video’s expansive reach makes it an ideal partner as we take our stories to viewers across the globe.”
